Labor Day Chevrolet Sale
in San Diego
Family-owned in La Mesa since 1959. Labor Day is one of the strongest buying windows of the year. Our 2026 event has ended, and our Labor Day offers return with the September program each year. Until then, this month's offers are always on our specials page.
Our 2026 Labor Day Offers Have Ended
Thank you to every San Diego family who shopped our Labor Day Sales Event. Those offers ended with the September program and are no longer available. Chevrolet releases new incentives every program cycle, so here is where to find what is live today.
Our current finance, cash, and lease offers, updated every program cycle. This is the fastest way to see what you can actually get today on the Silverado, Equinox, Trax, Colorado, and the rest of the lineup.
View This Month's OffersBrowse every new Chevrolet on our lot in La Mesa, with pricing on each vehicle. See something you like? Our team will run every program you qualify for and show you which one actually costs you less.
Shop New ChevroletsPlanning ahead? Labor Day 2027 falls on Monday, September 6. Bookmark this page, because our Labor Day event returns each year and this is where we publish it. Questions in the meantime? Call 619-460-1311 or send us a message.
Labor Day Deals on Pickup Trucks
Full-size trucks usually carry the strongest incentives of any Labor Day sale, because that is the most competitive segment in the country and it is where dealers are clearing the most outgoing inventory. The offers generally arrive in three forms: a promotional APR, a cash allowance, or trade assistance and conquest cash for shoppers coming from another brand. Those pieces rarely all combine, so the truck with the biggest advertised number is not always the cheapest truck to own. We will price it every way you qualify for and show you the difference.
The half-ton most truck shoppers land in, and we stock them the way San Diego actually buys them. The 4x4 you want, Trail Boss and ZR2 included, is usually on the ground rather than a factory order away. Come drive one out of La Mesa and take it up the 8.
Shop Silverado 1500For fifth wheels, big boats and horse trailers. The 2500 HD and 3500 HD, with the Duramax diesel if you tow heavy or tow often. If you are launching at Mission Bay or pulling a trailer up the grade toward Julian, start here.
Shop Silverado HDThe midsize. Easier to park on a beach street or in a Hillcrest garage, easier on fuel for the daily commute, and the ZR2 is genuinely built for Anza-Borrego and the trails out east. A lot of our Colorado buyers are trading out of another brand of midsize truck, and there is conquest cash for exactly that.
Shop ColoradoLabor Day Deals on Chevrolet SUVs
Chevrolet builds one of the widest SUV ranges of any American brand, from the compact Trax up to the full-size Suburban, so Labor Day promotions on midsize and compact SUVs are usually spread across several models rather than concentrated in one. Financing offers, customer cash, and lease specials all show up here, and the exact mix changes by model year and trim. If buying American-assembled matters to you, note that final assembly varies by model and model year - tell us and we will confirm the assembly location on the specific vehicle you are looking at before you commit.
The midsize pair. Traverse if the third row gets used on the school run and not just on road trips. Blazer if you want two rows and a sportier drive. Both take a Coronado beach day and a run up the 15 without complaint.
Shop TraverseFull-size, body-on-frame, and built to tow. Suburban gives you the longest cargo space in the class behind the third row. These are the ones for big families, long hauls to the river, and trailers that outgrew a midsize.
Shop Tahoe & SuburbanThe compact and small SUVs, and where the friendliest monthly payments in the lineup usually sit. Easy to live with on the 805 and easy to park downtown. If this is a first new car, or a second car for the household, start here.
Shop Compact SUVsLabor Day Deals on Electric Vehicles
Electric models are included in Chevrolet's sales events, and EV incentives tend to change faster than gas-model offers - sometimes more than once inside a single program. Separate state, local, and utility EV programs may also apply on top of the manufacturer offer. Those are administered by their own agencies rather than by the dealership, and eligibility usually depends on your income, your utility, and the vehicle itself. Ask us what is currently available in San Diego County and we will point you to the right program.
Our two electric SUVs. Equinox EV is the value one, with strong range for the money. Blazer EV is bigger and sportier. EV programs change faster than gas ones, so ask us what is current rather than going off something you read last month.
Shop Electric SUVsThe full-size electric truck, with available four-wheel steering and enough onboard power to run tools straight off the bed. If your day runs jobsite to jobsite inside the county, it is worth a look before you assume a work truck has to be gas.
Shop Silverado EVThe easiest way into a new Chevrolet EV, and an honestly good San Diego commuter. If you spend your mornings on the 5 or the 163, the math on an EV gets interesting quickly. Ask us which state and utility programs you qualify for.
Shop BoltHow to Get the Most Savings During a Labor Day Auto Sale
Labor Day lands right when dealers are clearing outgoing model-year inventory to make room for the new model year, which is why incentives are stronger than in a quiet month. That mostly shows up as bigger rebates and better financing rather than a lower sticker price. Here is the part most sites leave out: which of those offers you actually end up with depends on someone doing the work on your behalf - checking every program, pricing it more than one way, and telling you the truth about what they find. That is our job, and this is exactly how our team does it for every customer who walks in.
Promotional rates like 0% APR are reserved for top credit tiers, so before we quote you anything we get you pre-qualified through GM Financial. That way you are shopping against the rate you can actually get, not the one in the headline. It takes a few minutes and it does not affect your credit score.
Manufacturer cash and special financing usually cannot be combined, so one of them is costing you money. We price your deal twice - once taking the rebate, once taking the low APR - and put the two payments side by side so you can see which is genuinely cheaper over your term. Sometimes it is the smaller-looking number.
Loyalty, conquest, military, first responder, supplier, employee, and Costco offers are rarely in the advertised price, and several of them stack on top of the main offer. Our team asks the questions to uncover them - what you drive now, where you work, whether you have served. That is money most shoppers leave behind.
The deepest Labor Day discounts usually sit on the previous model year as we clear space for incoming inventory. We will pull both years for you and show you exactly what the newer one costs and what changed, so you can decide whether the difference is worth it to you.
Incentives move in both directions, and sometimes waiting for the next program genuinely is the better play. If that is what the numbers say, we will tell you so - even though it means you walk out today. We would rather have you back in three years than push you into the wrong month.
Your trade value moves the deal just as much as any rebate. We appraise it on the spot, the same visit, so you are looking at the whole picture at once instead of negotiating one piece at a time with a number still missing.
No pressure, no obligation - and if the numbers say wait, we will say wait.
Schedule a Labor Day Test Drive
Book online or call and we will have the vehicle ready when you arrive, holiday weekend included. Test drives are free and there is no obligation to buy. We are at 7601 Alvarado Road in La Mesa, minutes from San Diego, Santee, El Cajon, and Chula Vista.
Shop All New Chevrolet Models
Browse our complete inventory of new Chevrolet trucks, SUVs, crossovers, and performance vehicles. Not seeing a special on the model you want? Contact us at 619-460-1311 - we may have additional incentives available.
Labor Day Chevrolet Sale FAQ
What San Diego shoppers ask us most about Labor Day car deals. Don't see yours? Call 619-460-1311 and we'll walk through it with you - no pressure.
Labor Day 2027 falls on Monday, September 6. Chevrolet's Labor Day incentives usually run on the September program, which is announced at the start of the month and runs through the end of it. We post our Labor Day offers here as soon as Chevrolet releases them. In the meantime, our current monthly offers are always live on the specials page.
Often, yes, on select models and for well-qualified buyers. Chevrolet has offered 0% APR on select models during recent sales events, most often on full-size trucks. Whether 0% is available this Labor Day, and on which models, depends on the September program Chevrolet releases. Promotional rates like these are tied to top credit tiers and financing through GM Financial, and they usually cannot be combined with cash rebates.
The strongest truck offers usually land on full-size trucks, because that is where inventory and competition are heaviest. At Bob Stall that means the Silverado 1500, with the Silverado HD for towing and the midsize Colorado for shoppers who want a smaller truck. Look for three things: a promotional APR, a cash allowance, and any trade assistance or conquest cash you qualify for. Our team will price all three ways so you can see which actually costs you less.
Compare the out-the-door price rather than the headline number. A big rebate on one truck and a low APR on another can net out very differently over a five- or six-year loan, and cash and special financing usually cannot be combined. Also check what you personally qualify for, since loyalty, conquest, and military offers are not advertised in the headline price. Bring us a competing quote and we will break down the real cost side by side.
Midsize SUV offers usually take the form of promotional financing, customer cash, or a lease special, and sometimes a combination depending on trim. In our lineup the Traverse is the three-row midsize and the Blazer is the two-row; the Equinox sits just below as a compact. Offers vary by model year and trim, and outgoing model-year units generally carry the strongest incentives.
Chevrolet is an American brand with deep U.S. manufacturing roots, and you can shop the full SUV lineup here. Final assembly location varies by model and even by model year, so if buying American-assembled matters to you, tell us and we will confirm the assembly location on the specific vehicle you are considering before you commit. Every new vehicle's window sticker lists its country of assembly and parts content.
Yes, EVs are usually included. Our electric lineup covers the Equinox EV, Blazer EV, Silverado EV, and the Bolt. EV incentives tend to move faster than gas-model offers, and separate state, local, and utility programs may also apply. Those third-party programs are administered by their own agencies, not by the dealership, and eligibility depends on your income, utility, and the vehicle. Ask us what is currently available in San Diego County.
Usually, but through a separate program. Certified Pre-Owned vehicles typically have their own promotional financing rates rather than the new-vehicle cash rebates, and CPO inventory is limited to specific vehicles that pass Chevrolet's inspection and come with factory-backed coverage. If you are weighing new against CPO, we will quote both so you can compare the payment directly.
Labor Day sits at the point in the year when dealers are clearing outgoing model-year inventory to make room for the new model year, so manufacturer incentives tend to be stronger than in a quiet month. That mostly shows up as bigger rebates and better financing rather than a lower sticker price. The trade-off is selection: the deepest discounts sit on outgoing units, so specific colors and trims can be gone by the end of the event.
Chevrolet's promotional rates come from GM Financial and are available at participating Chevrolet dealers, including Bob Stall Chevrolet in La Mesa. What differs between dealers is the discount off MSRP and how much work they will do to find every rebate you qualify for. You can get pre-qualified with us online in a few minutes without affecting your credit score, and we will tell you your real rate before you visit.
Right here. Schedule online or call 619-460-1311 and we will have the vehicle ready when you arrive, including over the holiday weekend. Test drives are free and there is no obligation to buy. We are at 7601 Alvarado Road, La Mesa, CA 91942, serving San Diego, Santee, El Cajon, Chula Vista, and Alpine.
Most of it comes down to work someone has to do on your behalf, and that is what our sales team is for. We get you pre-qualified first so you know your real rate, then we price your deal both ways, once with the rebate and once with the special financing, because the two usually cannot be combined and one of them costs you more. We check every loyalty, conquest, military, first responder, supplier, and Costco offer you might qualify for, since those are rarely in the advertised price and several of them stack. We price the outgoing model year alongside the new one, appraise your trade the same visit, and if the numbers say waiting for the next program is better for you, we will tell you that too.
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