Robert Crawford — Internet Sales Manager
Robert
Crawford
Internet Sales Manager
He Used to Catch Fish for a Living.
Before Robert Crawford was selling Chevrolets online, he was a commercial fisherman. Years out on the water, hauling commercial catches — the kind of work that teaches you fast which days are going well and which aren't.
He started spending time in Southern California in 2020 through the commercial fishing work. The area grew on him — especially the people. He met his wife, started a family, and relocated to San Diego around the time his first son was born. Family is, in his words, the thing that motivates him every day.
Today Robert is one of Bob Stall's Internet Sales Managers, with nearly 13 years in the automotive industry — floor sales, internet sales, and management roles including Internet Director across multiple major brands. He brings all of that experience to a dealership he chose specifically: family-owned, transparent, and one that doesn't lean on mandatory add-ons.
In his own words, he drives past multiple Chevrolet dealerships every working day just to get to Bob Stall. That tells you about as much about the dealership as anything.
"My goal is never to pressure someone."
— Robert Crawford, Internet Sales ManagerIt's how Robert runs every deal. After 13 years in the industry — and one career before that on a fishing boat — he knows what a stressful experience feels like, and he runs his side of the transaction in the opposite direction. Direct, transparent, and solution-oriented. If a customer walks away informed and happy, that's the job done — whether they buy today or not.
Thirteen Years In. From the Boat to the Showroom.
Robert's 13 years in automotive include floor sales, internet sales, and management — including an Internet Director role across multiple major automotive brands. Before any of that, he was a commercial fisherman. Two pretty different professions; one underlying skill set: read the situation, work the problem, deliver the result. Customers feel the difference.
Career Background
- 13 years in the automotive industry
- Former Internet Director — multiple major brands
- Floor sales, internet sales, and management experience
- Internet Sales Manager at Bob Stall
- Former commercial fisherman
What He's Known For
- Direct, transparent, solution-oriented
- Honest communication — never pressure
- Explains numbers and options clearly, without wasting time
- Walks away with a customer informed and happy, every time
Specialties
- Internet sales & digital lead management
- Leasing structures
- Financing structures
- Customer relationship development
- Multi-brand automotive background
5 Stars from Paula Jabali.
"Excellent experience overall!"
"Robert was very helpful, professional, and made the whole process easy and enjoyable. I'm very happy with my new Chevrolet Equinox EV. Thank you!"
Robert also worked with Finance Manager Leslie Camerino on this deal.
Zona Río to La Mesa.
Robert currently lives in the Zona Río area of Tijuana and commutes north to La Mesa every working day. He's been splitting time between San Diego and the Bay Area for over five years, and full-time local for about a year now.
What he loves about Southern California is how close everything is — beaches, mountains, fishing, off-roading, food, and the kind of people who make a region feel like home. The diversity of options is a big part of what made him stay.
When customers ask for recommendations, Robert points them south. Ensenada is two hours away — deep-sea tuna fishing, wine tasting, off-road adventures, and seafood that earns the drive. Coming from someone who used to fish commercially, that recommendation carries weight.
Working out of La Mesa keeps him centrally placed for customers across San Diego County, the South Bay, and the broader cross-border region.
Favorite Local Spot
- Ensenada — tuna fishing, wine, off-roading, seafood
Where He's Based
- Lives in Zona Río, Tijuana
- Daily cross-border commuter to La Mesa
- 5+ years between SD and the Bay Area
- Full-time local for about a year
Family. Fishing. Retro Games.
Family runs the show. Robert's wife and two boys — Santiago, 15, and Robert, almost 2 — are how he organizes everything. Most of his off-the-clock time goes to them, with his parents in the mix too. He's quick to say it: family is what matters most.
Before parenthood took priority, his hobbies were fishing and retro computer games. Fishing's still in the rotation when he can fit it. The classic PC and console games are also still around. He won't pretend he doesn't love both.
His brand pick? Chevrolet trucks and SUVs — the kind that balance capability, comfort, and practicality. The vehicles he recommends to family buyers are the same kind he's in the market for himself.
- - Former commercial fisherman before automotive
- - 13 years in automotive — floor, internet, Internet Director
- - Dad to Santiago (15) and Robert (almost 2)
- - Drives past multiple Chevy dealers every day to get to Bob Stall
- - Commutes from Zona Río, Tijuana
- - Sport fishing enthusiast — still on the water when he can
- - Retro computer game buff
Say Hi to Robert
Whether you're researching online, shopping a lease, or just want a straight answer on numbers and options — Robert is the one to call. Thirteen years across multiple brands, an Internet Director's background, and a posture that's the exact opposite of high-pressure sales.
Robert Crawford is an Internet Sales Manager at Bob Stall Chevrolet, located at 7601 Alvarado Road, La Mesa, CA 91942. With nearly 13 years in the automotive industry — including floor sales, internet sales, and Internet Director roles across multiple major automotive brands — Robert brings deep digital sales experience to Bob Stall's internet department. A former commercial fisherman who relocated to San Diego when his first son was born, Robert lives in the Zona Río area of Tijuana and commutes daily into La Mesa. He specializes in internet sales, digital lead management, leasing structures, and financing across the Chevrolet lineup — particularly Chevrolet trucks, SUVs, and EVs like the Chevy Equinox EV. Customers like Paula Jabali have praised Robert for making the process easy and enjoyable, with 5/5 ratings across sales price transparency, purchase time, and finance experience. He serves shoppers across San Diego, La Mesa, Chula Vista, the South Bay, and the cross-border region. Call 619-460-1311 to reach Robert.